Five Ways to Improve Your Website’s Rank

In order to win big on google, you must comprise with its algorithm which determines your website’s rank but the thing is that it changes from time to time. However, the bottom-line in determining Google’s rankings sometimes based on those little blue links that you see on almost all websites.

Try to think of Google as the Internet’s polling station, counting the votes from all the links that it finds on the web. Google gives more weighting for votes from authoritative, relevant websites. The higher the page rank the more power it has.

Unfortunately, there are no quick and easy ways to make your website get more links or turn up on the first page of a Google search. Here are some tips on to improve your website’s ranking:

1. Links leading to your website

One important factor that contributes to your site’s online presence is the number of links leading to your site. This increases the chances for more visitors and more hits on search engine queries. You should make sure that you have quality links. Quality links are links from other popular websites. If your link is found on already popular websites, this increases your site’s credibility thus yielding more visitors. In the case of Google, one of the most widely used search engines, the more quality links your site has, the higher it’s going to rank on the search results. If this is the case, then your site will most definitely do better if it has more links pointing to it.

2. Use tools such as Google AdWords: Keyword Planner

Keywords are the words or phrases that are matched to your site depending on the terms that people are searching for. Therefore, carefully selected keywords are vital in order to reach your target customers or visitors. To select keywords, you must view the situation in the customer’s perspective. What words would you usually use if you were searching for something? Another way to select keywords is to use tools such as Google’s Keyword Planner. This tool gives you suggested keywords that are most likely to yield more hits on the search engine.

3. Update your content on a regular basis

Updated content is viewed as one of the best indicators that your site is relevant. Keeping your content fresh is a very good practice in maintaining your website. Search engines are more likely to perceive your site as helpful to the user if its content is not outdated and the user himself is also more likely to stay on your site if he sees that the content is up to date. You can also update your content to include more common keywords in order to have more hits on the search results.

4. Incorporate appropriate images for your site

The appropriate image captioned with common keywords can also have a significant effect on your search engine rankings. This is especially helpful if you’re running an e-commerce website. Most potential customers would prefer to view an image of the product they are going to buy. And images on a search result is also more likely to get the user’s attention.

5. Make sure you have an appropriate Title tag

Search engines also give weight to the title of your page. And by “Title”, I mean the word or phrase sandwiched between the HTML <TITLE> tags on your code. You have to set a meaningful title that contains most of your keywords to reap its maximum benefits. The title is also the first thing that the visitor sees so make sure that it is relevant in order to increase the possibility having a visitor.

These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:

  • Moz
  • Hubspot Blog
  • Google Help Center