Right about now it’s summertime in your place and it’ll be hot. Imagine how hot it was last year and how you had to go about your day to day in those heat, it’s hot right? Did you know that when you drink a cold lemonade, it promotes hydration? I’m not kidding and in fact, according to the Food and Nutrition Board, the dietary reference intake for water is 91 to 125 ounces. Water is the best source for hydration and with adding lemon it makes you drink more, perfect with ice!
Well, you’ll be thinking, you are going to the beach since its summertime and want to flaunt that body of yours in the public but let me tell you something about lemonades, it improves your skin quality and it supports weight loss! Vitamin C is found in lemons may help reduce skin wrinkling and dry skin. That’s not all, Polyphenol Antioxidants can be found in lemons which can significantly help reduce weight gain. You think Green Tea is the only source? Lemons also have this and it’s much more delicious that Green Tea
We make our lemonade with the freshest ingredients and use real lemons. Imagine you have a lemon in your hand and we squeeze it for you to make lemonade. We serve it cold everytime perfect in beating the summer heat! It’s just 1$ for a wonderful cold glass of fresh lemonade!
Marketing professionals will tell you it’s cheeky, and yeah I admit it is because I’m not used to making these stuff. I’m proud to be a coder.
I’ve been reading books about Neuroscience lately and this fascinates me to the extent of studying through the basics of it. I’m not even a Psychology graduate but still, it intrigues me to know how the brain works. Many people would tend to say “tap into your full potential” or “it’s only just the mind” like your friends would tell you when you are thinking too much.
Imagine that if you can control your reader’s mind to buy your products and everytime your mail notifies you that someone is interested to buy your product. That would be a dream, isn’t it? But what if I tell you it’s possible to condition your reader’s mind on to buying your product. All you need to do is to make your readers read your product page and wait till they take the bait.
Of course, I am someone who tends to use this internet often and there’s a pattern that captures the reader’s mind and makes them think twice or definitely buy your product and that is Mind Conditioning. Your thinking that it’s BS and about to close this page but let me tell you that once you condition your reader’s mind, you’ll capture their attention.
You need to consider two factors that make a person buy something and it is their desires and needs. Without either of the two, your buyer will not buy your product. So the main focus to market a product is to activate either of those two to make a sale.
Don’t lie!
It starts with the title. Many would call them click baits but as Donald Trump said in his book “The Art of the Deal”, don’t lie! Don’t lie to your customers about the titles because once you do that, you’ll lose your customer’s trust and trust is one of the key factors to a good sale. Make your clients be more curious about your pitching.
Use emotional triggers in your introduction.
Every page starts with an emotional trigger. They start with conditioning your reader’s mind to imagine their pain points or their problems. The bigger the pain point, the higher the possibility that they can relate to your product. Take for example the pitch that I gave, I made you realize that it’s almost summertime and the heat is a big problem during summer. Well, I’m not saying its a good example but you’ll get the idea. As Simon Sinek said, start with the WHY. Why do you need/want to buy this? It’s because we want to help you beat the summer heat.
Back your products with FACTS!
Succeed your pitch with benefits that your customer will gain. Back your products with facts because your buyers want to be reassured that they are going to have a good investment. In Heath’s book, “Made to Stick”, a story stick more when you apply facts and with the approval of experts. But then again in the book “Wrong” by David Freedman, you must do your research first before dropping in facts and make sure the references are accessible to the public.
End your pitch with sense.
The end is the most important part of the pitch because you are going to tell your clients the price and close the deal. If you had a good introduction and backed with reliable facts, then it would be easy to drop the price. Though you must know who you’re selling your product because the cost is a very big factor as to your product’s purchasing power. If I tell you that the price of the lemonade is 5$ then no one is going to buy it so keep in mind that your price needs to make sense. If you are going to argue that Starbucks is expensive, then let me tell you that you are not paying for the coffee alone but also for the atmosphere and environment so it’s much more worth it to drink your Starbucks coffee in the coffee place rather than taking them out.
Now I had ramble around, I hope you find this useful. I’m going to make these stuff more in the future. I’m going to make it more like a conversational type of blog post. It’s much easier for me to convey my ideas through this style rather than be formal and give you technical terms that don’t make sense to you. I’ll write again for some time in the future and compile the things that I learned.
Be HEROIC!
